Pick a proven post
Open your Content Library and choose a post that performed well. Repurposing amplifies what already worked; do not start with a post nobody read.
Choose Repurpose
With the post open, select Repurpose. This is available on any saved text asset.
Choose the targets
Pick the platforms and formats you want derived: captions for each social platform you use, an email summary, or a shortened version for a different audience. Three to four targets is a good week.
Review the derived drafts
Each derivative opens in the Writing Studio, written in your voice and anchored to the source. Skim each one and make small platform-native tweaks — hashtags, first-line hooks.
Schedule and publish
Publish each derivative where it belongs across the week, spacing them out. Link back to the original post from the highest-reach platform.
Tip: Each derived draft costs the same credits as generating it from scratch — repurposing just starts you 80% closer.