Open the Writing Studio
Choose Writing Studio from the left navigation, then select Blog Post as the format.
Write a focused brief
State the topic, who it is for, and the one thing the reader should do afterwards. Example: "Explain how small breweries can photograph their beers for Instagram, for owners with no photography experience, ending with a nudge to try our studio."
Generate the first draft
Press Generate. This uses one text credit. The draft arrives with headings and structure, already written in your brand voice.
Edit like an editor, not a writer
Read the draft once and mark what is wrong in plain words: "the intro is too long", "section 3 repeats section 1". Ask the studio to fix those specific things instead of regenerating from scratch.
Add your local details
Insert anything only you know: customer stories, specific products, local references. This human layer is what makes AI-assisted content worth reading.
Run a brand check and save
Run Brand Guardian on the final draft and resolve any flags. Then save it — it lands in your Content Library, ready to repurpose into social posts and an email.
Tip: One strong article per week, repurposed across channels, beats a daily post nobody remembers.