Brand Guardian
Stay Consistently You.
Brand consistency scores, explanations and one-click corrections for any content.
What it does
The Brand Guardian evaluates any content against your approved brand rules and returns a score with category-level explanations, findings and specific recommendations. Apply suggested corrections with one click, or paste in content from anywhere to check it before you publish.
Key benefits
Objective and subjective checks
Deterministic rule violations plus stylistic suggestions, each with severity and evidence.
Scores with explanations
Category-level scores show exactly where content aligns and where it drifts.
One-click corrections
Apply a recommended fix and a corrected version is saved to your library.
Check anything
Evaluate library assets or paste in copy from anywhere, including other tools.
How it works
Pick or paste content
Choose an asset from your library or paste content you want checked.
Get scored findings
Review the overall and category scores, each finding, and why it matters.
Fix and move on
Apply corrections in one click or use the recommendations as edit notes.
Objective rules and subjective taste
Brand drift comes in two flavors, and a useful checker has to catch both. The first is objective: banned words you never want to see, claims you are not allowed to make, required details that always belong in an offer, capitalization and naming conventions. These are deterministic; a checker can flag them with certainty. The second is subjective: does this *feel* like us, is the humor level right, is this too salesy for the channel. These are matters of judgment, and pretending otherwise produces checkers that either say nothing or nitpick everything.
The Brand Guardian handles the split honestly. Objective violations are reported as violations, with the rule that fired and where. Subjective alignment is reported as scores with explanations: category-level breakdowns of voice, tone and messaging, each finding shown with the evidence that prompted it, so you can agree or disagree on the merits. The output is a score with a diagnosis, not a verdict. You keep the pen.
Using Guardian across your whole pipeline
The Guardian works on anything you point it at: library assets before they ship, campaign outputs before you schedule them, and pasted-in copy from anywhere else, including drafts written by freelancers, partners or other tools. That last case is quietly one of its most valuable uses: external copy is where small businesses drift most, because outside writers bring their own voice, however good. A thirty-second check aligns their draft with your rules before it ever meets a customer.
Applied corrections save to your library as a corrected version, leaving your original intact for comparison. Over time, the pattern of findings is itself informative: if the same category keeps scoring low, that is a hint about your Brand Brain rules or your team's habits, not just about individual pieces. Consistency becomes a measured practice instead of a hope, which is how brands that stay consistent actually do it.
Where it lives in the app
An illustration of the studio layout. Your actual workspace and content are unique to your brand.
Announcing our spring collection
Brand context applied
Checks
Brand score 92
2 matching visuals
Interface illustration
Practical examples
Pre-publish check
Score a post before it goes out and fix the drift.
Agency handoff
Check copy from external writers against your brand rules.
Ongoing quality
Track how content aligns as your brand evolves.
Brand Guardian questions
Ready to try it?
Sign up, build your Brand Brain, and see Brand Guardian working on your business.