What the Campaign Studio is
The Campaign Studio plans and produces an entire push from a single brief. Describe the goal — a launch, a seasonal sale, an event — and it builds a schedule with assets for each channel, written and designed in your brand voice.
What a campaign includes
- A goal and timeline, broken into phases (tease, launch, follow-up).
- Email drafts with subject lines.
- Social posts per platform, on a posting schedule.
- Ad copy and matching visual concepts.
- A landing page brief you can generate in the Writing and Design Studios.
Planning and limits
Campaigns have a status (planned, active, archived) so you always know what is live. Your plan sets how many concurrent (non-archived) campaigns you can run; archiving a finished campaign frees the slot. Generating the campaign's assets uses the same text and image credits as the other studios.
Tips for better campaigns
- Start from one clear goal and one audience, not several.
- Set realistic dates: a launch with a tease phase needs at least two weeks.
- Review the schedule before generating assets so you do not spend credits on posts you will not use.
- Archive finished campaigns to keep your dashboard and library clean.