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How-To Guide

Build a monthly content plan

30 min6 stepsStrategy Studio

  1. Open the Strategy Studio

    Choose Strategy Studio from the left navigation. It is included on plans that list it on the pricing page.

  2. State your goal honestly

    Pick the single business outcome this month should serve: leads, sales of a specific line, repeat bookings. One goal per plan keeps every topic accountable.

  3. Declare your real capacity

    Say how many pieces per week you can genuinely sustain. A plan built on 3 posts a week you cannot keep is worse than 1 you always deliver.

  4. Generate the plan

    The studio proposes themes, specific topics and a calendar sized to your capacity. Each topic notes which goal it serves and who it is for.

  5. Trim and reorder

    Remove topics that do not excite you — the plan should survive contact with a busy Tuesday. Reorder so the strongest idea leads the month.

  6. Hand off to the Writing Studio

    When you are ready to create, send any topic straight to a Writing Studio brief. The plan tracks progress as you mark topics done.

Tip: Regenerate the plan monthly. Last month's plan reflects assumptions that are already out of date.

Ready to put this into practice?

Everything in this guide works the moment you sign up.

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